BRAND PARTNERONES TRAINING
INDUSTRYHealth & Wellness — Functional Training
BRAND OVERVIEWHalohaus helped The ONES Training launch a rebrand and a business model new to the Perth market — and has been with them every step of the way since.
SERVICESBRIEF / DELIVERABLESThe ONES came to us right as they went through a rebrand, wanting help pushing it for their new functional training space.
They were launching a business model that's new to the Perth market — which meant they needed to be presented in a way nobody else in the market was doing. So they hit us up.
HALOHAUS METHODWe took the brief and ran with it.
Lean into the dark venues, lean into the fast-paced energy of functional training in the edits and the visual style — but showcase that everyone's welcome, and the different personalities that come through the gym.
We've helped build out their full social strategy, manage their socials, and produce their video and photo — with them every step of the way for the last six months, building out strategy, visual presence and tonality together.
A new business model needs to look like nothing else in the market, or it just reads as more of the same.
Leaning into dark venues and fast-paced editing gave The ONES an unmistakable visual identity — but showing the different personalities who actually show up is what made it feel like somewhere people belong, not just somewhere they train.
Together we've showcased a mix of styles across their socials — video postcards, community reels, exercise breakdowns, testimonials, photo galleries, and hype reels — all carrying the same dark, fast-paced, unmistakably ONES visual identity.
A new business model needs to look like nothing else in the market, or it just reads as more of the same.
Leaning into dark venues and fast-paced editing gave The ONES an unmistakable visual identity — but showing the different personalities who actually show up is what made it feel like somewhere people belong, not just somewhere they train.