BRAND PARTNERTHE GOAT CO
INDUSTRYProduct — Ecommerce / Consumer Brand
PROJECT OVERVIEWGOAT came to us because they wanted content that stood out. Starting with hype reels and event recaps, building through a run of activations, and recently formalised into a Creative Partner role bringing a higher-production shoot to life every month.
SERVICESBRIEF / DELIVERABLESGOAT came to us because they wanted content that stood out. No one else had the short-form capabilities Halohaus has, which made it an obvious partnership — starting with hype reels and event recaps, building through a run of activations, and recently formalised into a Creative Partner role bringing a higher-production shoot to life every month.
HALOHAUS METHODGOAT already had the hard part sorted — an ecommerce product that sells, a social flywheel that works, and genuine brand awareness.
The real question wasn't how to sell more product.
It was how to build the creative side of the brand into something people actually want to be part of, not just something they got served an ad for at the right time. Product-based business into a brand — that's the shift we're chasing.
In collaboration with GOAT, we build out a campaign story every month — bringing a different part of the GOAT universe to life, from Snoring Partners, to Mouth Breathers Anonymous, to new product launches. We've taken "Creative Partner" seriously: every cycle is a genuine creative collaboration, not just a production booking.
Our most recent campaign launching their new ‘Collagen Mouthtape’ has been seen by nearly 750,000 people online, with new campaigns rolling out every month.
GOAT already had a product people buy and a following that shows up. What they didn't have was a reason for people to want to belong to the brand beyond the next ad.
Every campaign we build together — Snoring Partners, Mouth Breathers Anonymous, whatever's next — is a piece of a bigger universe, not a one-off push.
That's the difference between running ads and building a brand people choose to be part of.