BRAND PARTNERWHEELHOUSE SITE SERVICES
INDUSTRYConstruction — Labour Hire
PROJECT OVERVIEWHalohaus turned six months of on-site shoots into Perth's most trusted name in labour hire — construction's most unglamorous subject matter, made to stand out.
SERVICESBRIEF / DELIVERABLESWheelhouse came to us with zero social media presence and a clear ask: help us attract better team members, win new clients, and show off our labour hire service in a way nobody else in the industry is doing.
HALOHAUS METHODHere's the real challenge underneath that brief: how do you take a Gen-Z labour hire company and prove — in an old-school industry built on reputation, reps and handshakes — that you're the most trustworthy option in Perth?
Simple. You stop talking about it and start showing it.
Every month, we're on-site across multiple Wheelhouse job sites — camera in hand, capturing the crew doing what they do best. Photos, videos, client testimonials, pulled straight from the field, never staged in a studio. We leaned on the trust that Perth's builders, project managers and tradies already place in the industry, and pointed it squarely at Wheelhouse.
Being a Gen-Z team ourselves is the real advantage here. We're not weighed down by "how the industry's always done it." Fresh eyes plus real craft means we can take subject matter as unglamorous as labour hire and testimonials and make it stand out.